Ralph Lauren x Bitmoji

World of Ralph Lauren | Summer 2020

Ralph Lauren forged a long-term partnership with Snapchat, becoming the first fashion brand to mix and match outfits on Bitmoji. In addition to the Ralph Lauren x Bitmoji collection, the partnership included augmented reality capabilities, innovative camera technology collaborations, and a virtual kickoff performance with Chance the Rapper. Sophia J. Gonzalez served as the editorial lead for the global campaign, bringing the brand’s storytelling to younger generations and redefining the e-commerce experience.

Out-of-Home Advertising

Below, OOH advertising encouraged customers to explore the Ralph Lauren x Bitmoji Collection by opening the Snapchat app or by scanning the Snapcode on their smartphone.

Instagram Feed

Click the grid to read the #RLBitmoji posts that Gonzalez wrote to support the campaign.

Twitter Feed

Click below to read the Twitter posts that Gonzalez wrote for the #RLBitmoji campaign.