YOOX.COM Loves USA

YOOX Net-a-Porter Group | November 2011

Long established as a popular online retail destination in Europe, YOOX wanted to affirm its status in the eyes of the modern, American consumer. The resulting “YOOX.COM Loves USA” flash-sale campaign, a celebration of the most exciting names and trends in American fashion, was the manifestation of this plan. Sophia J. Gonzalez fashion directed “Goldfinger,” a dazzling editorial set in Times Square, which featured designers like Badgely Mischka, Halston, and Elie Tahari. Gonzalez styled and merchandised the in-store shop, as well as wrote the “New Yooxer” feature for the site.