Back for Moore

Chaps | Spring-Summer 2020

For Spring-Summer 2020, actress Mandy Moore returned as brand ambassador for Chaps in a campaign designed to increase Chaps’ share of voice within the mass market. The campaign featured film, stills and content for Instagram, along with emails and connections to the Chaps website. To support the campaign, Sophia J. Gonzalez oversaw the copy and tone across all platforms—from web pages and emails, to Amazon + pages and Instagram posts.

Marketing Site

Below, view examples of site pages from the Spring-Summer 2020 campaign.

Instagram Feed and Stories

Click on the grid below to explore the Spring-Summer 2020 campaign starring Mandy Moore on Instagram.

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Amazon A+ Pages

Below are examples of A+ pages, advertising content intended to boost conversions and traffic to Chaps’ brand shop on Amazon.