Summer-Fun Checklist

Polo Ralph Lauren Factory Store | Summer 2020

Sophia J. Gonzalez and the rest of the creative team leveraged past campaign imagery in order to launch the first Polo Ralph Lauren Factory Store digital catalog for kids, a virtual selling tool for stores during the global pandemic. To account for Covid-19 safety measures and lifestyle changes, Gonzalez focused on the concept of at-home adventures, in a tone that was positive and inspirational. Below, explore pages from the “The Summer-Fun Checklist.”