Denim Role Models

Polo Ralph Lauren Factory Store | Fall 2018

Polo Ralph Lauren Factory Store looked to attract younger consumers to shop its key denim styles. To help the brand connect with this audience, Sophia J. Gonzalez proposed the tagline “Denim Role Models,” as part of a campaign that would bring together the quality and heritage of Polo Ralph Lauren denim with the individuality and spirit of each style. The result was a distinctive visual narrative told through video, emails, landing pages, in-store signage and in-home mailers.