25th Anniversary Collection

Purple Label | Fall 2020

In celebration of the 25th Anniversary of Ralph Lauren Purple Label, the brand looked to its most iconic references and collections, including a reissued capsule of tailored looks inspired by Mr. Lauren’s personal suitings from the nineties. The two-pronged campaign (past and present) aimed to deepen the connection with the brand’s core customer and drive awareness among “The New Establishment” by reinstating the power, elegance and diversity of Purple Label.

Instagram Feed

Sophia J. Gonzalez’s role during the milestone campaign was to write two social pulses for Purple Label: the first announced the arrival of the 25th Anniversary collection while the second revisited the tailoring and sportswear presented at Milan Fashion Week earlier that same year. Click the images below to read the posts on Instagram.

Digital Mailer

Through targeted messaging, the digital mailer served as an opportunity to reinforce the value, timelessness, craftsmanship, and heritage of Purple Label. Gonzalez edited the digital mailer below, ensuring that the brand’s exacting standards in tailoring extended to customer-facing communications as well.