Take a Moment

Ralph Lauren Collection Fragrances | Summer 2020

Sophia J. Gonzalez partnered with L’Oréal and the social team at Ralph Lauren to create an impactful grid that educates the Ralph Lauren Fragrance Instagram audience on the fragrance notes in Ralph Lauren Collection Fragrances. Leveraging existing assets to expand on storytelling, the Instagram newsfeed posts and stories highlighted a key fragrance with the through line “Take a Moment” in order to illustrate the unique benefits of each fragrance in one’s beauty regime.

 
Mobile+Orange+Flower
 
 

Instagram Feed

Below, read the carousel copy and social captions that Gonzalez wrote for Ralph Lauren Fragrances on Instagram.